Lori Holt Pfeiler, President/CEO

Lori Holt Pfeiler, a housing champion and longtime community leader, is President and CEO of the Building Industry Association of San Diego County, the organization has announced.

“I believe deeply in the transformative power of housing, and the ripple effects it has,” Holt Pfeiler said. “I have seen the success a stable home can provide a family – for generations. As the new leader of the BIA, I look forward to putting my efforts to work to influence change that helps create thousands of homes in our region at all income levels. Improving the supply of housing and advocating for efficient and effective changes in the building process are important steps I’ll pursue. My affordable housing expertise will complement the work of traditional home builders, with the ultimate goal of making our region an even better place for families and business.”

Holt Pfeiler replaces retiring CEO Borre Winckel, who led the BIA for 13 years. Winckel’s last day is July 16. Holt Pfeiler starts July 6.

Tackling the region’s housing affordability crisis tops her priority list, she said, pointing out that across our region homes are built at the high end and the low end and nothing in the middle. That has created numerous problems, including long Riverside County to San Diego County commutes, soaring rents, and forcing seniors to stay in place.