How Tequila is Produced

Randy Smerik is an experienced serial entrepreneur, with over 25 years’ experience in the high technology fields of mobile, social, networking, SaaS, big data, analytics, database systems, security, and semi-conductors as well as businesses in the spirits and restaurant markets.

Randy’s background and experience includes:   Founder/CEO of five high tech companies in the fields of database, security, networks, and social media.  In addition to technology, Randy owns and runs the San Diego-based restaurant, Solare Ristorante, and is on the Board of Directors for Fortaleza Tequila (Jalisco, Mexico).

A frequent industry speaker in the areas of venture capital, entrepreneurship, and hospitality, Randy is an active angel investor and advisor to a variety of startups, accelerators, and investment organizations. 

 Randy will be talking about the production of tequila…and I believe he’s bringing samples.  It is National Margarita Day next week!

-Lisa Johnson

Master Mezcalier Khrys Maxwell is a driving force and personality in the world of agave. His work with Fortaleza Tequila has led him to become one of the foremost authorities on agave in the industry. Also an avid educator of industry professionals in Jalisco and Oaxaca, Khrys has traveled to over 50 distilleries studying all aspects of agave production and flavor. His efforts in education and agave advocacy were awarded in 2012 with a DISTINTIVO T by the CRT. Khrys continues to travel the world discussing the emerging agave categories and preservation of this threatened raw material. He remains at the forefront of the agave narrative as an educator and public personality. Likewise, Maxwell’s impact on the Tequila industry demonstrates a polished charisma and a nod to years of musical performance. With an impeccable palette and enlivening attitude, Khrys Maxwell, beyond being your favorite sipping companion, is the quintessential conduit into the world of agave.